Pitney Bowes Sponsors New Customer Communications Management Book
Mail and communications specialist Pitney Bowes has sponsored an independent book on Customer Communications Management (CCM).
Available free of charge, Customer Communications Management – The New Focus is the first available text on CCM in the UK. The book provides statistical evidence of today’s communication processes and offers expert insight into future customer-centric trends and developments.
Put simply, CCM is directly focused on determining the best and most cost-effective way for engaging in a continual, profitable dialogue with customers. Written by leading direct marketing journalist David Reed, the book brings together a series of topical essays on component subjects relevant to CCM.
These include:
- Customer acquisition, retention and development – the latest trends
- Marketing data – range and availability
- Mergers & Acquisitions – the database management challenges
- CRM systems – are they starting to deliver return on investment?
- Multi-channel marketing an the future of mail
- Advertising on bills, statements and customer correspondence
- Permission marketing – has it taken off?
- SME direct marketing – capability and affordability
Pitney Bowes is closely involved in the process of enabling effective Customer Communications Management in organisations across the globe. The publication of this authoritative text emphasises the increasing attention being paid to customer retention and the developing sophistication of communication strategies.
For a free copy of Customer Communications Management – The New Focus, please visit www.pitneybowes.co.uk
Source: http://www.pitneybowes.co.uk/PressRoom/press_releases.asp
For more information on VistaPrint and Pitney Bows please visit Vistaprint.co.ukand Pitneybowes.co.uk
