Pitney Bowes joins forces with Kall Kwik to deliver creative mailing solutions
Mail and messaging specialist, Pitney Bowes, has been chosen by Kall Kwik as its mailing and fulfillment partner to support and strengthen its new Design to Delivery™ (D2D) communication solution.
Pitney Bowes will be offering the 160 franchise centres across the UK a range of mailing solutions to handle the individual needs of each Kall Kwik centre. The full AddressRight™ range of printers and software, and a variety of folder-inserters, will help the advanced full service centres expand into the direct mail market and produce personalised campaigns more efficiently.
Increasing response rates to campaigns through better targeting has never been more important. By using Pitney Bowes’ AddressRight Pro™ software, Kall Kwik centres will have the capability to manage their customer’s direct mail campaigns: - by segmenting and selecting a mailing list; deleting duplicate entries; enhancing the openability of the mail by using advanced graphics and features such as barcodes, imported images and intelligent addressing; enhancing the address data using Royal Mail’s Postcode Address File (PAF) and saving operational costs by accessing CleanMail or Mailsort rates.
Fabienne Luisetti, Head of Product Marketing at Pitney Bowes, comments, “Recent research shows that 25% of SMEs in the UK are already conducting best-practice direct marketing and this is predicted to rise to 39% by 2007. Our partnership with Kall Kwik is testimony to the emerging need by organisations to enhance the value of their mail and increase the impact of each mail piece –
whether it is a large corporate or a small business based locally. Direct mail is a proven method for successfully growing revenue, acquiring new customers and communicating regularly with existing customers.
“With Kall Kwik’s expertise in design, print and campaign management and Pitney Bowes’ technology and nationwide support network, there is now a readily accessible solution to Kall Kwik’s clients’ direct marketing needs - from design, all the way through to delivery.”
Mike Hutter, Managing Director of Kall Kwik UK, adds, “We are delighted to be developing a strategic partnership with a highly professional company. Pitney Bowes’ expertise in the marketplace will help Kall Kwik provide an advanced level of service and direct mail knowledge to our business clients.”
Source: http://www.pitneybowes.co.uk/PressRoom/press_releases.asp
For more information on VistaPrint and Pitney Bows please visit Vistaprint.co.ukand Pitneybowes.co.uk
