Industry leader boosts partnerships with top UK brands
LONDON, 24 August 2005: ScreenSelect.co.uk, announced today four new exclusive marketing partnerships with Time Out, Express Newspapers, GMTV and Sendit.com to promote its market-leading online DVD rental service.
Each partner brand will market the ScreenSelect.co.uk service to their loyal customers with packages tailored to meet the needs of their customer base.
In the link-up with GMTV (www.gm.tv) - Britain’s No 1 breakfast show - ScreenSelect.co.uk will be providing GMTV’s viewers with unique offers to access the UK’s largest DVD library of over 35,000 DVD titles for a flat monthly fee.
The partnership with Time Out will both enhance the content on the ScreenSelect.co.uk service as well as provide exclusive offers and content to Time Out readers including access to the unique ScreenSelect.co.uk preference and recommendations engine with over 8 million ratings and reviews.
Express Newspapers will promote ScreenSelect.co.uk, both online through its websites (www.dailystar.co.uk, www.express.co.uk, www.dailysnack.com) and in its newspapers, giving its readers access to the UK’s leading online DVD rental service and offering all readers a no obligations free trial of the service.
Sendit.com now offers its customers the opportunity to both buy and rent DVDs online and in a reciprocal arrangement, ScreenSelect.co.uk members will now be able to purchase DVDs through the link up with Sendit.com.
All four partner brands will offer its customers the benefits of ScreenSelect.co.uk’s online DVD rental service: 24/7 ordering, Europe’s largest selection of over 35,000 unique DVD titles, no due dates or late fees, free delivery and free return postage and incredible value for money compared to the traditional high-street pricing model.
In less than 20 months, ScreenSelect.co.uk has provided UK subscribers with nearly 9 million DVD rentals. Handling over 1.5m rental transactions a month, the ScreenSelect.co.uk service is now equivalent in volume to over 250 high street video stores.
Alex Chesterman, CCO of Video Island, ScreenSelect.co.uk’s parent company, says: “We are delighted to welcome Time Out, GMTV, Sendit.com and Express Newspapers to our impressive list of partner brands. Our remarkable growth can be clearly attributed to our partnership strategy of teaming up with the UK’s largest and most successful brands. Online DVD rental continues to demonstrate its position as one of the fastest growing Internet sectors ever.”
Gareth Herincx, Editor of GM.TV, added: “Movies are an essential element of GMTV’s award-winning show so there’s a fantastic synergy between our market-leading brands. Our partnerships are all about offering our viewers and online users the best deals combined with a great customer service, and we believe ScreenSelect.co.uk fits the bill perfectly.”
David Pepper, Managing Director of Time Out said:
“We are delighted to be partnering with ScreenSelect.co.uk and to be able to deliver far more choice and value to our readership.”
Farzad Jamal, Internet Development Controller for Express Newspapers, said:
“We are delighted to be working with ScreenSelect.co.uk. This partnership will allow us to offer our readership access to the UK’s leading online DVD rental service and over 35,000 DVD titles.”
Ian Loughran, Managing Director of Sendit.com commented:
“Sendit.com’s partnership with ScreenSelect.co.uk generates fantastic synergy between the two brands. We both have huge numbers of customers with a very keen interest in DVDs - some they want to rent and some they prefer to buy. The ability to provide these additional services improves the customer experience all round.”
Source: http://www.lovefilm.com/corporate/news.html
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