Brand Response appointed to manage advertising initiatives in the film and entertainment sectors
LONDON, 20 October 2005: ScreenSelect.co.uk, the direct to consumer brand of Video Island, Europe’s leading online DVD rental service has hired Brand Response Ltd to look at new advertising initiatives and generate advertising revenue across its website and through its various customer communications including emails, newsletters and DVD mailings.
ScreenSelect.co.uk, with its online customer base, will begin to offer its members value added products and services from third parties, which are relevant and targeted to member preferences. With over 9 million DVD ratings and customer reviews ScreenSelect.co.uk holds a mountain of valuable preference data in the entertainment sector and already sends out over 1 million emails per month with DVD recommendations targeted to appeal to customers based on a database of preferences and rating information. In addition, around 1 million envelopes get sent out each month, direct to consumers’ homes.
Brand Response will target advertisers in the film and entertainment sector, creating a synergy between the ScreenSelect.co.uk website, users and advertisers.
Alex Chesterman, CCO of Video Island, ScreenSelect.co.uk’s parent company, says: “We see many opportunities for advertising initiatives on the website and also offline. We have a solid customer base and we are keen to ensure that we enhance the experience of our members and provide them with what they require from third parties. We are pleased to be working with Brand Response to realise the potential and look forward to a long and successful partnership.”
Toby Bax, Managing Director of Brand Response said: “ScreenSelect.co.uk is both a fantastic service and innovative business. Without doubt it represents the future of DVD rental. We are delighted to be working and helping them at this time, in developing advertising potential and enhancing the user experience. ScreenSelect.co.uk has an exceptionally captivated audience of entertainment enthusiasts with valuable data and information.”
Source: http://www.lovefilm.com/corporate/news.html
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