]]> http://partners.vistaprint.co.uk/lovefilm-30-days-free-trial/feed/ http://partners.vistaprint.co.uk/vistaprint-lovefilm-lovefilm-takes-to-the-skies-with-ubisoft%c2%ae/ http://partners.vistaprint.co.uk/vistaprint-lovefilm-lovefilm-takes-to-the-skies-with-ubisoft%c2%ae/#comments Fri, 22 May 2009 15:18:06 +0000 Vistaprint http://174.132.76.218/~vpsearch/UKpartners/?p=136 MARKETING PUSH TO SUPPORT TOM CLANCY’S H.A.W.X™ AIR COMBAT VIDEOGAME

LOVEFiLM.com, the UK’s largest online DVD & games rental service and entertainment website has launched a multi-faceted marketing drive to celebrate the release of Tom Clancy’s H.A.W.X™ on Xbox 360™, PC and PLAYSTATION®3 – completing a trio of successful gaming partnerships with developer Ubisoft®.

Building upon 2008’s successful marketing push for Tom Clancy’s Rainbow Six® Vegas 2, and a previous campaign for Assassin’s Creed™ the unique campaign will see H.A.W.X promoted across the LOVEFiLM customer base through offline and online channels.

The activity sees widespread promotion through the distribution of exclusively branded DVD envelopes direct to the homes of LOVEFiLM customers as well as in-depth editorial content via a bespoke flash mini-site where users can vote for their favourites in aviation, from top movie pilots to weapons.

In a first for LOVEFiLM, online content will also include a viral H.A.W.X name generator, enabling game fans to create their very own combat pilot nicknames and further enriching their experience within the promotion.

Launched alongside this, Ubisoft is offering a competition which will give fans the opportunity to win a once in a lifetime jet flight experience in France as well as a host of additional prizes.

Dionne Georgiou, Media Sales Manager for LOVEFiLM said;

“As LOVEFiLM continues to strengthen its position within the gaming industry, we’re thrilled to be working once more with Ubisoft on such an exciting game. The experiential focus of the campaign ensures users engage and have fun, creating an innovative and memorable experience for visitors to the site and game fans alike.”

Phil Brannelly, Senior Brand Manager at Ubisoft commented;

“We’re glad to be working with LOVEFiLM again for the launch of H.A.W.X. We have already enjoyed success with Assassins Creed and Tom Clancy’s Rainbow Six Vegas 2, and are excited about this campaign which delivers such an immersive and interactive preview of this high-octane title.”

The Deal was brokered by Dionne Georgiou at LOVEFiLM and Dan Parkinson at Maxus.

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.uk and LoveFilm.com

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Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.uk and LoveFilm.com

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In the eighth annual listing, LOVEFiLM stormed into second position with sales growth of 239 per cent per year from its previous position at number five, in the list which measures the sales growth of Britain’s fastest-growing private technology, telecoms and digital media companies over the last three financial years.

Despite a gloomy economic climate, LOVEFiLM’s offering of DVD rental, downloads and retail has been well received, with the company enjoying a 40 per cent increase in memberships since the credit crunch began. Now renting over 3 million DVDs per month from a catalogue of nearly 70,000 unique titles, the latest figures reveal further proof that for Britons, staying in is the new going out.

LOVEFiLM CEO Simon Calver commented:

“This is further evidence of what another great year it’s been for us. Given the uneasy economic climate, we’re thrilled that customers increasingly recognise LOVEFiLM as the affordable and accessible entertainment option. Coupled with our recent acquisition and integration of the Amazon DVD rental business in the UK and Germany, we are looking forward to what the next year brings.”

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.uk and LoveFilm.com

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FILMCLUB aims to inspire, empower and entertain children through free weekly access to film through www.filmclub.org. With DVDs supplied through LOVEFiLM.com, the interactive service offers members and teachers a choice of up to 60,000 titles across a wide variety of genres selected to appeal to young minds. The nationwide rollout follows a hugely successful trial within 250 UK schools and further interest from 1,000 more and aims to operate in 7,000 schools over the next three years.

Featuring film synopses, discussion topics and trailers, filmclub.org provides members with the opportunity to post their own film reviews, enter competitions and gain valuable industry insight through interactive webchats. Participating schools hold weekly film screenings and will also receive visits from industry professionals to inspire children about all aspects of film, including acting, directing and set design.

Launched by founders Beeban Kidron, director of ‘Bridget Jones’s Diary 2′ and upcoming Sienna Miller film ‘Hippie, Hippie Shake’ and educationalist Lindsay Mackie, FILMCLUB works with teachers to provide advice and instruction in delivering curriculum enhancing titles to the classroom.

Fliss White, LOVEFiLM Head of Brand Marketing, comments:

“LOVEFiLM is delighted to continue its involvement with FILMCLUB, delivering over 60,000 DVDs to schoolchildren throughout the UK. As the biggest online film community in Europe, LOVEFiLM shares the FILMCLUB philosophy that film can broaden our minds in extraordinary and unexpected ways.

By providing teachers and schoolchildren with access to a huge number of free DVDs – from Hollywood blockbusters to art house classics – LOVEFiLM aims to challenge and inspire young people and help build future generations of film lovers.”

Beeban Kidron, FILMCLUB Co-founder and Film Director of ‘‘Bridget Jones’s Diary 2′, and ‘Hippie, Hippie Shake’, comments:

“FILMCLUB would not have been able to do its pilot without LOVEFiLM’s involvement - nor could we roll out without their continued generosity. Our members are watching a range and quality of films that would otherwise be unavailable to them - all you need to do is to look at the reviews that they write on the site to understand their excitement.”

For more information please see www.filmclub.org

For further information please contact the LOVEFiLM press office at Mischief
on 020 7100 9999 or email lovefilm@mischiefpr.com

Notes to Editors
About LOVEFiLM International Ltd:

• LOVEFiLM International Ltd is Europe’s leading online DVD rental subscription service with over 600,000 members and operates in the UK, Sweden, Norway, Denmark and Germany.
• LOVEFiLM UK carries over 65,000 unique titles including games, as well as a fast-growing film download service.
• LOVEFiLM customers have generated over 56 million film ratings and over 600,000 member reviews.
• LOVEFiLM offers a range of online DVD rental options in each market. In the UK these include £3.99 a month allowing members to have 1 DVD at a time (limit of 2 per month), £7.99 for 2 DVDs at a time (limit of 4 per month), £9.99 a month for one DVD out at a time (unlimited), £12.99 for two at a time (unlimited) and £15.99 gives the option for

three DVDs at a time (unlimited). These packages include unlimited DVD rental each month, free postage and no late fees.

• The LOVEFiLM weekly newsletter reaches over 330,000 subscribers.
• LOVEFiLM International has won: British Video Association’s award for the UK’s Best Rental Service in 2005, 2006, 2007 and 2008, the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology – Innovation & Growth award for Mediatech Impact of the Year 2008, Home Entertainment Week awards for Rentailer of the year 2007, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, The Sunday Times Top 100 Fastest Growing Private Tech Companies – awarded 5th place, and The Sunday Times Tech Track 100 – Best Management Team Award.
• The group currently works with major partners in the UK including Tesco, EasyGroup, CD Wow, Guardian Newspapers, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labeled service.
• LOVEFiLM launched the first UK mass market movie download service to its UK subscriber base in December 2005. Customers can download-to-rent or download-to-own from a choice of over 2,500 titles. Short films and full-length feature films are available from major Hollywood studios including Universal, Warner Bros., Sony, Momentum, Icon, Celluloid Dreams and Contender.

About FILMCLUB

• FILMCLUB was founded in 2006 by film director Beeban Kidron and educationalist Lindsay Mackie as a non-profit initiative designed to give children weekly access to one of the most vibrant and powerful art forms of the last century. Film is a popular art form that inspires, empowers and entertains. It is an entrée into positive cultural appreciation, can foster creative and critical thinking and wider awareness in young people. The FILMCLUB website gives schools advice and creative ideas, in addition to providing materials for curriculum links and informal learning opportunities.

• UK Film Council

The UK Film Council is the Government-backed strategic agency for film in the UK. Their aim is to stimulate a successful, vibrant film industry and to promote the widest possible enjoyment and understanding of cinema throughout the UK.

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.uk and LoveFilm.com

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“We are looking forward to officially welcoming customers from Amazon in the United Kingdom and Germany to LOVEFiLM,” said Simon Calver, CEO of LOVEFiLM International. “LOVEFiLM offers one of the largest selections of films in Europe, and we can’t wait to provide these customers with our best possible home entertainment experience.”

As a result of the deal Amazon’s DVD rental customers in the UK and Germany will become members of LOVEFiLM which, for no extra cost, has given them access to Europe’s biggest film community. LOVEFiLM users can choose from more titles (65,000+), including video games, an award winning film download service, interactive film reviews, DVD retail and more - meaning far greater control, choice and value for money than any digital TV movie package or high street video store.

Simon Calver commented, “LOVEFiLM.com has become a destination site for almost anything to do with film. We are an integral part of our customers’ home entertainment mix, as people are realising that they can affordably and conveniently select the films they want to watch - when they want to watch them.”

Amazon Europe will make a cash investment into LOVEFiLM, becoming its largest shareholder. In addition, Amazon Europe will continue to operate the DVD rental business on behalf of LOVEFiLM for approximately three months to ensure an efficient transition and smooth customer experience. No staff reductions are planned at Amazon’s German or UK operations as a result of this business transfer.

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.ukand LoveFilm.com

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In a night of double celebration, the company also received honours across town at Sketch from the Media Momentum Awards 2008, positioned as the seventh in the fastest growing UK digital media company league table.

Recognising the UK’s most ambitious and innovative businesses, the Fast Growth Business Award was accepted by LOVEFiLM Chief Financial Officer Jim Buckle after judges including Dragon’s Den entrepreneur Peter Jones praised the company for its ‘disruptive nature and meteoric growth’ and ‘entrepreneurial zest’ shown over the last three years.

The Media Momentum Award is the third year in a row that LOVEFiLM’s has been recognised for its financial prowess, and for 2008 retains its position as the seventh fastest growing digital media company in the UK. The awards were attended by Head of Brand Marketing Fliss White and Head of Marketing Services Chris Bird.

LOVEFiLM International Ltd is Europe’s fastest growing and innovative home entertainment subscription service, including online DVD rental, retail and digital download services which offers value, choice and convenience. Most recently the service became open to non-subscribers, opening up the site’s exciting editorial and user generated features for wider use.

Operating in the UK, Sweden, Norway, Denmark and Germany, LOVEFiLM has 600,000 active subscribers and the business rents over 2.5 million DVD’s per month from a catalogue of over 65,000 unique titles.

LOVEFiLM CEO Simon Calver commented:
“We’re thrilled to receive such encouraging recognition from the industry. Both awards are a testament to the entire team, and demonstrate their continuous commitment in putting LOVEFiLM first in the market.”

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.ukand LoveFilm.com

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Luxembourg, February 4, 2008 - (BUSINESS WIRE) - Amazon.com (NASDAQ: AMZN) and LOVEFiLM International (www.lovefilm.com), today announced that LOVEFiLM will acquire Amazon Europe’s DVD rental business in the United Kingdom and Germany. As part of this transaction, Amazon Europe will also make a cash investment and become the largest shareholder in LOVEFiLM International Ltd., and finally, the two companies will enter into a multi-year marketing agreement in which Amazon Europe will promote LOVEFiLM’s services on its sites for UK and German customers.

Completion of the deal is subject to regulatory approval in the UK and Germany. Following completion of this deal, the new LOVEFiLM subscriber base will total over 900,000 customers predominantly in the UK and Germany, but also in the Nordics (Sweden, Norway, and Denmark).

“As one of Europe’s largest online DVD rental businesses, LOVEFiLM is well established to serve customers’ increasing demand for entertainment,” said Greg Greeley, Amazon’s vice president of European retail. “Our investment will enable LOVEFiLM to grow the business further and we are excited to be part of their future.”

Simon Calver, CEO of LOVEFiLM International said, “Customers are faced with an astonishing array of choices in the entertainment world these days. LOVEFiLM International will ensure that Amazon Europe’s customers get the best possible DVD rental service. We will be delighted to welcome all Amazon Europe customers to the LOVEFiLM service. This new, bigger customer base will give us an even better position from which to build LOVEFiLM as the best place for customers to find film.”

Amazon Europe will continue to operate the DVD rental business on behalf of LOVEFiLM for a period of time following the close of the transaction to ensure an efficient transition and smooth customer experience. No staff reductions are planned at Amazon’s German or UK operations as a result of the business transfer.

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.ukand LoveFilm.com

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LOVEFiLM, Europe’s leading online DVD rental service and digital entertainment portal has held its very first Hackathon - a cutting edge and dedicated way to brainstorm and develop new ideas. LOVEFiLM’s Hackathon, held at their Head Office in London, was planned as a means to accelerate innovation, develop new ways to improve customer experience, reinforce LOVEFiLM.com’s position as employer-of-choice for Perl developers and retain LOVEFiLM’s position as the industry leader.

The concept was pioneered in the Silicon Valley and is used by leading internet companies such as Facebook. In an entire day dedicated to collaborative creativity, participants were invited to generate ideas and design or build anything they wanted, with no restrictions. The goal was to produce something pioneering and beneficial for LOVEFiLM users.

The invitation to take part was open to everyone across the business and, while most of the participants were Perl programmers, contributions were made from all areas, even customer service.

Each idea was named and presented by its creator to a special ‘judges’ panel’, drawn from the highest levels of the business. Concepts included ‘Project Mayhem’, ‘LOVEtext’, ‘Mobi-list’, and a ‘Website Minotaur’, covering such areas as new mobile features, search additions and new browsing technologies. With ideas born at the Hackathon in development now, LOVEFiLM hopes to reveal some of their innovative new improvements early in 2008.

Laurence Morris, Senior Developer at LOVEFiLM.com, who attended the Hackathon comments: “Taking part in a day focused entirely on developing new ideas, with no reign on how or what was produced, was a mind-opening experience and hugely rewarding - not to mention fun. Not only is it evidence of LOVEFiLM’s commitment to staying leading edge, it gave everyone the opportunity to make a genuine contribution and identify something that could make a real difference to the company and our customers”.

William Reeve, Chief Operating Officer for LOVEFiLM comments; “Hackathons have been gaining popularity in the US but are almost unheard of in the UK. At LOVEFiLM we pride ourselves on introducing new and exciting concepts to develop our success and continually raise the bar. We place huge importance on pioneering and trialling new ideas and encouraging creative input from all of our team. A Hackathon gives everyone an opportunity to step outside the box and work on something with immediate impact on the business and its half-a-million-strong subscriber base.”

LOVEFiLM is operating in the UK, Sweden, Norway, Denmark and Germany and with its rapid expansion is on the lookout for new members of the software development team.

Source: http://www.lovefilm.com/corporate/news.html

For more information on VistaPrint and LoveFilm please visit Vistaprint.co.ukand LoveFilm.com

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